PERI JOHNSON

CLIENT: Self-Initiated

TARGET MARKET: Future employers and connections

CATEGORY: Brand Identity, Naming + Tagline

TYPEFACES: Mint Sans

DELIVERABLES: Printed business card, letterhead, second sheet, #10 envelope, note card and envelope and website

DESIGN CHALLENGE

Design my brand identity. It must authentically and memorably evoke my brand essence, and  provide a competitive advantage to position myself from others in the field. It will describe succinctly who I am, what I do, and what makes my work distinctive.

CREATIVE SOLUTION

I wanted to create something that felt bold, yet sophisticated. I thought about what best reflects my personal style, and created a dynamic composition using type, image, and message. It took many iterations to get to the result that truly felt representative of who I am and where I want to go in the future. The messaging and tagline communicates the fields I specialize in, as well as the strategic approach I take when it comes to design.  I creative directed a photo shoot of myself with the help of a friend to use as a supportive visual element.