2023 SENIOR SHOW

CLIENT: PLNU Department of Art and Design

TARGET MARKET: PLNU Students, Family, Alumni and San Diego design community

CATEGORY: Promotional campaign, Branding

TYPEFACES: Helvetica, Avenir

PHOTOGRAPHY: Jess Loiterton via Pexels

DELIVERABLES: Poster, postcard, social media marquees: Facebook graphic

DESIGN CHALLENGE

Design an engaging and cohesive event identity across media that announces our 2022 Senior Show. It must celebrate the Visual Arts and Graphic Design senior capstone work and experiences. The design must clearly inform, create a call to action, and capture the spirit of PLNU and its graduates.

CREATIVE SOLUTION

The concept for this campaign began by reflecting on how the ocean plays such a large role in the culture of PLNU. From our drawing classes at the beginning of our Freshman year, we watched the sun set over the cliffs every night through the window of our classroom. A sunset over the ocean is a dream scape, and as we graduate we are literally “walking off into the sunset,” which is an experience that is very unique to our school, location, and community.

This poster communicates that concept through both the imagery and the quote used. The quote serves as an affirmation to encourage the graduating class. The typography creates movement that mirrors how we are propelling forward into our futures, leaving our past behind as blurred, yet beautiful memories. The names of each graduate are bolded to emphasize each individual’s achievement.