SKIN SAFE BEAUTY BLOG

CLIENT: Self-Initiated

TARGET MARKET: Beauty lovers who struggle with sensitive skin

CATEGORY: Website and Blog Campaign

TYPEFACES: Alata, Montserrat

PHOTOGRAPHY: Zhugewala via Pexels

DELIVERABLES: Wordpress website and blog post 

DESIGN CHALLENGE

Work within the constraints of Wordpress’ Elementor program to create a blog on a topic of my choice. Use conversion-based design methods to encourage the user to take action. Include a 1,000 word blog post containing original content. Design an original logo to represent the blog’s brand and supplement the page.

CREATIVE SOLUTION

I created an eye-catching headline that draws the user in, layered over a photo that fills the landing page above the fold. The call-to-action button is an essential part of conversion-based design, so it uses the strong contrast of the black background to really stand out. Although this was more of an exercise in content creation, the design played a major role in creating a seamless user experience throughout the marketing touch points. The headlines and blog formatting required a strong hierarchy to make the content easier to digest.