AECSD PROGRAM GUIDE

CLIENT: Arts Education Connection San Diego (AECSD)

TARGET MARKET: Parents, teachers + schools in the San Diego Area

CATEGORY: Promotional Marketing Brochure

TYPEFACES: Odin Rounded, Avenir

PHOTOGRAPHY: AECSD

DELIVERABLES: 12 page printed brochure and digital PDF

DESIGN CHALLENGE

Redesign AECSD’s annual program guide using the existing logo and brand styling. It must have a professional yet fun feel to connect with the target audience. Combine information with photography to give the reader a glimpse into the organization’s efforts and programs. Represent the brand and include necessary contact information in an organized manner.

CREATIVE SOLUTION

To provide plenty of breathing room for comfortable reading, this program guide was designed in spreads rather than single pages. This allowed the written content to be grouped into logical sections, and contrasted in scale with a hero image. The color scheme matches the preexisting logo to create consistency without feeling overwhelming. The simple sans-serif font allows the content to speak for itself while looking clean and professional. The header and footers create a structure for the main text, while also providing valuable information for the reader. This promotional brochure has increased the credibility of Arts Education Connection because of the updated type styling and layout.