A GUIDE TO SAN DIEGO

CLIENT: Self-Initiated

TARGET MARKET: San Diego tourists and new residents

CATEGORY: Brand Identity, Packaging

TYPEFACES: Nautica, Bookman JF Pro, Baskerville

PHOTOGRAPHY: Lital Levy via Unsplash, Live Surface and FreePik

DELIVERABLES: Packaging, 30 printed location cards

DESIGN CHALLENGE

Design a unique set of cards that fits into a specific niche. The deck must be a new product that has never been seen before. Use a dynamic combination of Type, Image and Message to achieve this goal. Design the cards and the packaging in a unified system. 

CREATIVE SOLUTION

These cards serve as a source of inspiration for travelers and San Diego locals alike. When you ask yourself what you should do that day, you can simply draw a card, read the description and go see it for yourself. This idea could be applied to any place  around the world, using beautiful photography and bold type to capture the essence of the city. Each caption has a wonderful description of the location with activities to try. The box is wrapped in a photo and that matches the back side of each card.