CLIENT: Self-Initiated

TARGET MARKET: 18-35 year old women

CATEGORY: Brand Identity, Packaging

TYPEFACES: Proxima Nova

MOCKUPS: Live Surface, FreePik

DELIVERABLES: Logo, product packaging

DESIGN CHALLENGE

Design a skincare brand with a unique name and logo. It should be simple, yet bold and fit into the industry. Apply the logo to the necessary packaging to bring the brand to life. 

CREATIVE SOLUTION

I have always been drawn to minimalistic skincare brands and it is one of my little pleasures in life. This project was meant to challenge myself to create something of my own that could fit in within my makeup drawer. The name was inspired by the empowerment that comes with self-care and the unique beautiful qualities every woman is naturally born with. The logo was kept simple in order to let the name and product speak for itself. The packaging will all be recycled and eco-friendly to support the environment. The mailers include the brand’s tagline for support.